Why Your Hotel Needs A Lobby Digital Signage And What Are Its Benefits
The hotel industry can go beyond to offer a unique, remarkable, and quality experience to their guests, and why not, guests are the ones who generate a high amount of revenue that helps them run their business.
No matter if guests are staying for a few hours, one night, two-day trip, or long, every impression that they receive with your hotel will make a huge impact on their experience with your hotel.
People prefer to choose a hotel where they get the best hospitality services, so it is important for you to offer the best services at each and every point of contact of customers with your brand.
One such tool that helps you get better and enhanced Hospitality services is Digital Signage at the Lobby area of your Hotel.
Why? It is because your guests first check the hotel ambiance, environment, and vibes they are receiving after entering your hotel. Your guest spends maximum time exploring the antique galleries, decoratives, and other unique items present in your lobby area.
Offering a digital and advanced technical experience to your guests captivate their attention and encourage them to utilize the high-end functionalities you are providing in your hospitality services.
Hence, adapting Hotel Lobby Digital Signage functionality for your hotel can be highly lucrative for your hospital services as well as compelling enough to encourage your guest to book your hotel services every time.
Here below we have discussed some exceptional benefits of using Hotel Lobby Digital Signage in your hotel lobby area and why it is powerful to captivate your customers.
5 Compelling Reasons To Have Hotel Lobby Digital Signage
Keep Your Guest Engaged With Information
Many times it happens that your customers or guests ask your staff members for the best local places nearby to eat, shop, or explore in leisure time. Even though they might have smartphones, internet connections, etc. they would like to get strong affirmation from the real people that are local to that area.
So you can help your guests to get information about the best local places to visit nearby, museums, special events in the city, special eatery places, shops, etc.
You can also use hotel lobby digital signage to display the weather reports, breaking news, YouTube videos, etc.
Also, hotel lobby digital signage can also be effective to display the older customer reviews, ratings, and their experience with your hotel. As these days people are extensively using social media platforms, you can also create a hashtag wall or mention a wall that your customers tagged your hotel on social media.
A social media wall can be a great means to engage your guests while they are roaming around the lobby area of your hotel and let them know about the official social media accounts of your hotel.
Enhance Hotel Lobby With Modern Technology
Hotels are already adapting new ways to deliver a quality experience to their guests and stand out in the marketplace. In increasing modern technology, digital signage can enhance the experience of your overall hotel lobby by also enhancing the appearance of other decoratives placed in the lobby.
As people like to get in touch with the latest technology and want to have their hands on it, hotel lobby digital signage can give your guests a sophisticated and technologically enhanced experience that they never had before. Display artful galleries and montage of creative images on the digital signage screens. With this, you are able to stun your guests’ attention on the wall and make a remarkable impression which is all exclusive.
Provide Easy Navigation To Your Guests
It is always confusing to find ways when visiting a new place. Hotel guest’ struggles with the same issue and find it difficult to find their ways to find the direction where they want to go inside the hotel. Hence, you can provide wayfinding or directions for the important locations on the digital signage screen placed in the lobby area of your hotel, which makes it easy to get directions.
Increase Revenue-Generating Potential
Marketing and promotions are essential to attract more customers and generate more revenue through increased sales. But forcing marketing will take your customers away and lose their interest in using your services. Hence, with the help of hotel lobby digital signage, you can promote extra hotel services like spa & massage, lounge, cafeteria, membership cards, etc. which effectively inform your customers without any force and generate interests which will turn into more queries and revenue.
Boost Internal Communication With Staff & Other Members
Digital signage can also help you to communicate and manage important information delivery with your hotel staff members. By displaying the latest updates and information on hotel lobby digital signage, you don’t need to gather your staff members and help them get important information where they are, without hampering their productivity.
This will help you manage your team members, also make your staff members accountable so that they do work accordingly.
Wrapping Up!
The use of digital signage is gradually increasing in the hotel industry, so before it is too late, start utilizing this modern technology to enhance your guest experience and generate more revenue.
Start with installing digital signage in your hotel lobby and leverage these above-mentioned benefits for your hotel.
