Social media is an enormous platform with over 3.96 billion daily active users worldwide. Once started with an intention to improve communication, to keep in touch with friends and family, for entertainment, and for keeping up with the latest trends, social media has now evolved into a vast pool of valuable content
The content created by the users on social media has proven to be extremely useful for brands and businesses to increase their engagement with the users, improve their brand visibility, and for enhancing their conversions and sales.
Soon enough, brands started aggregating the content together in one place and presenting it across all the marketing touchpoints for the users to see and read about the experience and the reviews of the users.
In this blog, we are going to tell you about an amazing tool – Social media aggregator that collects and combines feeds from various social media platforms and presents them in a unified presentation. Keep reading as we shall be telling you about the benefits of social media aggregators as well.
Let’s get started!
An Introduction To Social Media Aggregators
Social Media aggregation can be defined as a process where the content is collected from various social media platforms, curated and customized as per the need of the users, and embedded on multiple marketing platforms including the website, digital screens, etc.
The tools which help the users do the needful are popularly known as Social Media aggregators.
Over the years, social media aggregators have created a buzz amongst marketers, brands and businesses due to their amazing benefits.
Adopting this incredible marketing strategy not only gives brands a chance to display the content generated by their users but also helps them in gaining their trust which is the basis of any relationship and gives users a reason to make a purchase.
Benefits Of Social Media Aggregators
- Generates User Engagement
The major benefit of using social media aggregators is that it helps in increasing the engagement of your visitors and users.
For instance, if you have conducted a hashtag campaign, you can aggregate the content generated by the users using a social media aggregator and display it on a large screen.
This will not only grab the attention of the users but also work in engaging them with the content.
Moreover, it would motivate other users to participate in the campaign with an urge to be featured on the screen.
- Saves On Cost & Time
Most businesses make major investments to maximize their reach and profits but do not necessarily get the expected returns of investment.
Using social media aggregators, brands can seamlessly display the content generated by the users that is the most authentic and genuine form of content.
Additionally, such content is unpaid and unscripted since it is created by the loyal fans of the brand who also work as loyal advocates of the brand.
Displaying such content will let brands save on their extra time and efforts and most importantly, save them a huge amount of money and marketing expenditure.
- Increase Your Brand Presence & Reach On Social Media
If you are looking for ways to increase your brand awareness and reach on various social media networks, then using social media aggregators will help you in achieving your desired result.
When you use a social media aggregator and display content on various mediums, like the official website of the brand or on digital signage, you showcase your amazing content to your potential customers.
Interesting, vibrant, and engaging social media feeds would instantly grab the attention of your users and force them to search for you on social media and hit that follow button to stay up-to-date with the content published by your brand.
- Build Trust & Authenticity Using User-Generated Content
Statistics and researchers suggest that more than 85% of people look up to product reviews and recommendations before purchasing a product.
Moreover, a large number of users trust User-Generated Content much more than the content published by the brand themselves.
This survey clearly suggests the significance of User-Generated Content and social media aggregators are the best tools to collect UGC and for displaying it.
Moreover, social media is a giant pool of User-Generated Content since social media users highly leverage the platform to share their experiences, their reviews, and testimonials using photos, videos, gifs, etc.
Such content when uploaded tremendously attracts your potential customers and does a great job in gaining their trust due to the authenticity of the content.
Social media aggregators are extremely valuable tools that can immensely help brands and businesses upscale their marketing game with reduced efforts and costs.
We have reached the conclusion and are positive you must be now convinced and motivated to try this amazing strategy in your business and to take your business to new heights and surpass your competitors!