Top 7 Ways to Improve Your Website

Have you recently taken the time to enhance your website for better overall results? Do you have any idea of where to start? If you answered no, to any of these questions, then you’ve come to the right place.

In this article, I will go through 7 of the most effective ways that you can improve your site, whether for traffic or sales conversions.

I will outline where you should focus your efforts for the best possible results, for your site.

1. Move to WordPress

Its common knowledge that WordPress is one of the most popular content management systems today, most websites are built on it. There are many different reasons why people choose WordPress, but the most popular reason is simply because it works best. The major search engines tend to prefer WordPress sites, which puts you at an advantage right off the bat. The customisation options, the ease of use, and the large community of developers, that support this platform is the main reason why you should opt for WordPress. If you do choose to switch to WordPress, make sure you do everything right, as you don’t want to end up losing traffic or income after the process.

2. Spellcheck Your Articles

It may seem insignificant, but you’d be surprised what impact, little things like misspellings can have on the performance of your site.

If your site is littered with typos, it can adversely affect its credibility, which could end up costing you money, down the line.

You don’t want to let something as small as a typo hold you back, not when you can fix it so easily. Just take the time to go through your articles more than once, and edit where applicable. If that’s too much to ask, then consider hiring an editor to do the work for you.

3. Make Your Site Mobile-Friendly

Is your site mobile friendly? Not sure, then you should consider checking using Google’s mobile test tool.

There are so many webmasters out there that think they have a mobile ready website, only for them to test it to find out that it doesn’t meet all the requirements.

I’m pretty sure you’re already aware of the significance of having a website that is mobile friendly.

If your site is not mobile ready, then you have 3 viable options:

You can create a separate mobile version of your website.
Convert your website to a responsive one, using the appropriate theme.
Use mobile plugins to do the heavy lifting on your behalf. This is possible on sites running on WordPress, specifically.

4. Upgrade Your Hosting

If you have a website that has a lot of media on it, like video and images, with an international audience to boot, then you may want to consider using a content delivery network, such as CloudFlare, to make things load up faster, which in turn, will improve your sites user experience. If your site is targeted at a particular area, then you should consider getting hosting in that area. These two things alone, can have a dramatic improvement on your site, improving site experience, while boosting traffic and site conversions.

5. Optimise Your Sites Content

Before you consider making new content for your site, you may want to take the time to look over what you’ve already written, and think about ways that you can improve it. You can implement on-page optimisation on your existing content where applicable. You can also link pages together, using anchor text. Header tags also make your content more readable, while adding title and alt tags to your images while writing Meta descriptions can all have positive ramifications for your pages. The impact little things like this can make, will surprise you, I’m sure of it.

6. Provide Contact Information

There are a number of website types that web surfers find very frustrating to navigate through, such as flash and restaurant sites, but none of these sites are more annoying than a company site without contact information. Sometimes a person may just want to give you a phone call, or meet up with you in person, or send you a quick email, as a opposed to having to fill out a long form, providing all kinds of sensitive and confidential information.

You want to make it as easy as possible for your visitors. So make sure your business contact information is visible, on your contact pages, with accessibility from all the other pages on your site.

7. Upgrade Site Design

When a visitor comes to your website, you have less than 5 seconds to impress them, before they hit the back button. If your website looks ugly, takes long to load or has poor content on it, then you can rest assured that your visitors will leave, never to come back. You can to capitalise on any opportunity that you’re given, my ensuring that your site looks professional, while properly representing your business. If you don’t have the necessary design skills, then you should definitely consult a professional.