7 Link Building Strategies That Actually Work

7 Link Building Strategies That Actually Work

Link building is one of the most important aspects of SEO. By building high-quality links to your site, you can improve your search engine ranking, increase traffic, and boost your authority. There are many different link building strategies out there, but not all of them are created equal. Some strategies are effective, while others are not.

In this article, we’ll discuss 7 link building strategies that actually work. These strategies are based on sound SEO principles and have been proven to be effective in improving search engine ranking.

1. Create high-quality content

The best link building strategy is to create high-quality content that people will want to link to. This content should be informative, well-written, and relevant to your target audience. When you create high-quality content, you’re more likely to be featured on other websites, which can lead to backlinks.

2. Guest post on relevant websites

Guest posting is a popular and effective link building strategy used to enhance a website’s authority and visibility in search engine results. This approach involves creating high-quality, relevant content and publishing it on other websites in your niche, usually in the form of guest blog posts. The primary goal is to acquire backlinks to your webpage by including them in the content, which can improve search engine rankings and drive more organic traffic.

You can write texts yourself and select sites for posting publications with a link to your web resource. Another way is to contact a link-building agency, such as Toplinker.io which offers a full range of services – from writing guest posts, selecting quality sites, posting, and tracking guest posting results.

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3. Submit your website to directories

Directories are web portals that list other websites. When you submit your website to a directory, you’ll have the opportunity to include a backlink to your own portal.

4. Use broken link building

Broken link building is a strategy that involves finding broken links on other websites and replacing them with links to your own web portal. This is a great way to build links to your website without having to create new content.

5. Link insertion

Link insertion is a link-building strategy that involves adding a backlink to your webpage within the content of an existing page on another web portal. This approach is different from guest posting, where you create a new piece of content to be published on another website.

Link insertion can be an effective way to build high-quality backlinks to your webpage, but it’s important to use this strategy carefully and ethically. Focus on websites that are relevant to your niche and have a good reputation. Avoid low-quality or spammy websites, as links from these sites can harm your SEO.

6. Collaborative Content

Partner with other bloggers or content creators in your industry to create collaborative content, such as co-authored blog posts, interviews, or round-up posts. This link building strategy can help you gain backlinks from their audiences.

7. Private Blog Network

Link building using PBN (Private Blog Network) sites is a controversial strategy that involves creating a network of web portals under your control and using them to link back to your main webpage. While this method can potentially boost your website’s ranking in search results, it carries significant risks and can lead to penalties from search engines if not done carefully and ethically.

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Potential Benefits:

  • Increased backlinks: PBNs can provide a large number of backlinks to your main webpage, potentially improving its search engine ranking.
  • Control over link placement: You have complete control over the anchor text and placement of links on your PBN sites.
  • Targeted link building: You can create PBN sites that are specifically relevant to your niche, making the backlinks more valuable.

Potential Risks:

  • Penalization by search engines: If search engines detect that you’re using PBNs to manipulate rankings, they may penalize your main web portal, leading to a significant drop in search visibility.


By following these link building strategies, you can improve your search engine ranking, increase traffic, and boost your authority. Of course, the best link building strategy for you will depend on your specific goals and audience. Experiment with different options to see what works best for you.