Need a New PPC Agency? Here’s How to Find the Right One
If you’re a business owner, you know that finding the right PPC agency is essential to your success. But how can you be sure that you’ve found the right one? Here are 11 red flags to look out for.
Conversion Tracking is not Set Up
The first red flag is if your PPC agency is not tracking conversions. In order to properly manage a campaign, it’s essential to track what actions users are taking on your website after they click on an ad. This could be anything from making a purchase to subscribing to a newsletter. Without conversion tracking, there’s no way to know if your ads are actually driving results.
Your PPC Agency is not Transparent
A lack of transparency is another red flag. Your PPC agency should be transparent about their process and what they’re doing to manage your campaign. If they’re not, it’s a sign that they may be hiding something.
They Don’t Use Negative Keywords
Negative keywords are an essential part of any PPC campaign. They help to ensure that your ads are only shown to people who are actually interested in what you’re selling. If your PPC agency isn’t using negative keywords, it’s a sign that they’re not properly managing your campaign.
Your Cost Per Click is Too High
If your PPC agency is not properly managing your campaign, your cost per click will be too high. This means that you’re paying more for each click than you should be. As a result, you’re not getting the most value for your money.
Your Ads are Not Relevant
If your ads are not relevant to your target audience, they’re not going to be effective. Your PPC agency should be constantly testing and tweaking your ads to make sure that they’re as relevant as possible.
You’re Not Seeing Results
If you’re not seeing results from your PPC campaign, it’s a sign that something is wrong. Your PPC agency should be able to show you a positive return on investment. If they can’t, it’s time to find a new agency.
You’re Not Getting Enough Traffic
If your PPC campaign is not generating enough traffic, it’s a sign that something is wrong. Your PPC agency should be able to increase your traffic significantly. If they can’t, it’s time to find a new agency.
Your Quality Score is Too Low
Your quality score is a measure of how relevant and useful your ads are to users. If your quality score is too low, it means that your ads are not being shown as often as they should be. As a result, you’re not getting the exposure you need.
You’re Not Getting the Click-Through Rate You Want
If your ads are not getting the click-through rate you want, it’s a sign that something is wrong. Your PPC agency should be able to increase your click-through rate significantly. If they can’t, it’s time to find a new agency.
Your Ads are Being Disapproved
If your ads are being disapproved, it’s a sign that your PPC agency is not properly managing your campaign. Your ads should be compliant with all applicable laws and regulations. If they’re not, it’s time to find a new agency.
You’re Not Happy With Your PPC Agency
If you’re not happy with your PPC consultant and agency, it’s time to find a new one. You should be working with an agency that you trust and feel confident in. If you’re not, it’s time to make a change.
Bad Website Design
The final red flag is bad website design. If your PPC management agency is not properly managing your campaign, your website will not be optimized for conversion. This means that you’re losing potential customers and sales.
If you’re seeing any of these red flags, it’s time to find a new PPC agency. Working with the right agency can make a big difference in the success of your campaign. Don’t wait until it’s too late to make a change.