5 Type of Video That Healthcare Industry Should Use
Videos are well-known for their capability to deliver messages to different audiences in a concise, straightforward manner. They offer a quick explanation with stunning visuals that represent the complete information. That’s why many marketers have used videos as part of their marketing strategies.
Every industry needs a method to address the information concisely to make it more digestible, especially when it comes to promoting a business. Healthcare industries are no exemption. In fact, using videos to introduce healthcare businesses can raise awareness significantly.
Videos allow the audience to understand messages in a short time. They come up in a short form, making it easier to grasp what the context is about. Videos are also incredibly shareable through different social networks; hence it increases the chance of reaching a wider audience.
Although a video itself is already attractive in general, not all types of video content are great to use for healthcare marketing purposes. Here are the five best videos that work for the healthcare industry.
1. Explainer Videos
If you haven’t heard about explainer videos, it’s an engaging type of video you can rely on to break down complex ideas. This video content showcases your companies’ information through superb narration and graphical presentation.
Explainer videos usually form in animation video or live-action. It depends on what you need; both styles are excellent in their ways. When you need a good introductory video about your healthcare business, incorporating animation can be the best choice.
Animation can simplify complicated messages into handy information that everyone can easily comprehend. In comparison, live-action style will fit best if you want to humanize your brand in public.
2. Medical Information Videos
Did you know that you can effectively educate your potential customers through videos?
People often perceive medical or health-related information as a complex subject that needs higher understanding. That’s why many have neglected particular health guidance and ignore healthy lifestyles simply because they don’t understand it from the get-go.
You can share medical information better when you deliver it with compelling content like videos. Incorporating health videos can help you spread valuable information as well as promote your business as part of the solution — without overwhelming the audience. That way, you can educate people and acquire customers at the same time.
3. Event Videos
One of the best ways to raise awareness about the healthcare business in a trade show is through videos. When you’re in a professional conference or business meeting, having videos to showcase your business is essential to engage with the audience. People can immediately notice your company through visual presentation compared to any traditional approach.
Using event videos can increase your chance of getting known by many in the space of a short time. Moreover, you’re able to hook their attention the time you play your videos.
You might as well record the event for future usage. That video will be handy for those who can’t attend the event in-person, picturing your healthcare business in a more professional environment as well as giving a credible look at your company.
4. Advertising Videos
Advertising has been a popular choice to promote a business since decades ago. No matter what kind of devices are developed right now, advertising is still an excellent option to reach a broader audience effectively.
Many companies use advertising videos because they can show them practically everywhere, from TVs to mobile devices through social media platforms like YouTube. That’s why marketers rely on this particular video to present the brand better.
Healthcare industries need to start applying advertising videos in their marketing strategies. The video can immediately capture the audience’s attention and let them decide what they will do next.
The call-to-action in the video allows them to have a sense of urgency to proceed with an action, such as visiting the company website or signing up for the program. As a result, you’ll get higher conversions that eventually increase your sales.
Potential customers need a nudge before they proceed further into your business. They will dig more information about you to fuel up their trust so that they can feel more comfortable purchasing your product.
That’s why customer reviews are needed to provide social proof to your audience.
When it comes to getting a healthcare solution, people’s recommendation is precious. A patient will look up at the healthcare service’s credibility prior to signing up to your brand.
Testimonial videos can help you convince potential customers to use your service. The customer review will be a good representative of how professional you’re in the industry. That’s because testimonials are delivered from a customer’s perspective that others find relevant to their condition.
Videos are great for delivering messages to the audience. When using videos, you can share helpful healthcare information as well as put your business in the limelight.
The video can act as an awareness agent to spread the words about you. It also increases the chance of getting more customers through a stunning, entertaining presentation.
For more engaging types of video for your healthcare business, take a look at the infographic below:
So, what are the video types that you think it’s the best for your healthcare industry? Let us know in the comment section below!
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).