How to Promote an Event with Video Content

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Gen Z is all about capturing all the random moments on their phones. Cell phones and social media have the power to make or break your business. It can promote your business to such heights that there won’t be anything to look back to.

The most powerful tool to promote your events is through video content. Videos have become such an essential part of our lives that we use them to capture the little moments. Moreover, the ease of creating videos using a free video maker makes the task easier. You can click on this link to know more.

So, if you are a budding organization looking for ways to promote your event, we can help you out. Read on!

1. Create a Social Media Profile

Create a Social Media Profile

Social media is the best thing to ever exist for a business. People nowadays spend the majority of their day interacting on social media. So, make a profile on every platform and promote your event.

Manage these accounts well by updating your audience regarding upcoming events through videos. Videos help the audience to connect with you as they feel that you are talking to them and informing them about something. You can share the event highlights or information on various social media apps like Instagram, Facebook, Snapchat, and Twitter.

2. Event Marketing

Event marketing through videos is really important. If you have planned for an event, then you need to spread the word about it, and video is an effective way to do so. Make this video as engaging as you can. Even if you are on a budget, you can still easily create one using a free video maker available on the market..

Mention the event, what it is about, when it is happening, the location, and if someone is performing or not. These ideas are fundamental to pass on to the audience. The way you market your event will decide whether people will know about it and join it. So make a good, engaging video following the trends based on what your audience likes to ensure a well-attended event.

3. Be Real

Consumers appreciate your honest and raw side. If you are transparent with the people about your work and value their support, the audience will adore you. Therefore, being authentic, transparent, and raw with the audience is an essential element.

It enhances your relations with the people around you, and you are most likely to get better opportunities in your business. When you interact with the audience via a video, show your authentic side.

4. Keep It Short

Do not produce long-form content. The content consumer appreciates short and crisp videos more than long ones. People’s attention span is deteriorating at this age when they have a lot of content to consume.

Make sure to keep the time limit between 60-90 seconds for short-form content and 10 minutes maximum for long-form content. You can even split a 10-minute video into 3 or 4 short ones to keep the people’s enthusiasm.

People get excited when they are waiting for the continuation of the video. So keep the video short and crisp to engage the audience.

If you want, you can use short templates offered by a free video maker to create brief but informative and impressive video content.

5. Provide Highlights

Always provide some highlights of your event through the video. Small 10 or 20 seconds snippets engage the audience to search more about your business, your upcoming events, and how they can participate in them. You can also post highlight videos even after the event, as people who did not participate face the new concept of Fear of Missing Out or FOMO! So if they were not a part of some event that garnered colossal attention, they will eventually participate in the next one.

6. Interact with the Audience

interact with the Audience

The audience loves when they can express their emotions about some event. If you are hosting a music concert, then ask the audience their views. This way they will feel involved and that they, too, are a part of the process.

Let the people express their love in these videos, and then you can post them on social media as a testimonial. When people see the genuine reactions of others, they may trust your business and become more interested in your events as well. 

7. Create a Guide Video

If you have an event that requires tickets, then make a guide video to help the people know how to log in, fill in personal details, make payment, and reach the venue eventually. It will walk the audience through the process more effectively than a written tutorial.

It also makes the people realize that you are concerned about them and what problems they could go through while registering. Some easy and simple efforts from the event planner’s side of the organization’s side always go a long way. Don’t worry if you have little experience or budget to make a video, try using a free video maker to complete the task easier.

8. Add Subtext to the Video

Adding subtext to the video is one of the most important things you can do. Sometimes people do not listen to the videos due to their environment or situation. So if you provide the subtext to the video, then they can read that. Plus, if you have a different accent, it may be hard for others to understand you. Hence, subtext or caption is a great way to make sure your content is delivered effectively and accurately.

9. Invest in Advertisements

Always invest in your advertisements. These days, many companies hire influencers to market their event, and so should you.

This has become a conventional idea since a lot of people follow celebrities and influencers on social media. Hence, they feel encouraged to take part in the event if the people they look up to are talking about it. So, collaborate with some people to make video content for your event, as this will also enhance your viewership.

Final Thoughts

The most important thing in the 21st-century is to engage the audience with exciting content to promote your event. Social media presents a perfect opportunity for events and organizations to interact with the audience and deliver your message across.

If you are new to creating video, a free video maker is a great start to produce engaging content. Then, follow these steps and you will be good to go!